Lifebroker ‘What is Insurance?’




Animation, Art Direction, Concept Development

Insurance comparison company Lifebroker approached us to create a series of short web animated videos with each explaining a different product or service they offer. Their logo was adapted into a character, and subsequently a family and other characters were created to explain each service. As many of the videos death with serious topics such as death and disability the characters were used in a non-literal way to help explain each product. This video is an edit combining the original 4 videos.